Marketing plan for ananda himalayas

Marketing plan for ananda himalayas Ananda Himalayas is a trend setting concept in both business and luxurious spa.ananda Himalayas is a part of IHHR Hospitality owned by Mr Ashok Khanna.It is a luxurious spa situated in the tranquil Himalayan foothills, nested on a 100 acres estate surrounded by graceful Sal forests overlooking the river Ganges, close to the towns of Rishikesh Haridwar. Ananda Himalayas was established in 2000 its Indias first destination spa. it is a pathway to the ultimate, discovered through the union of body, mind soul. it provides a breathless redefine lifestyles with the well-known traditional Indian wellness regime of Ayurveda,yoga and Vedanta. IT is considered to be one of the best spa in the world and also rated no.1 destination spa in the world by most of the travel agent as well as newspapers magazines(Travel and leisure). Ranked by top new hotels of 2008by Conde nest traveller,76 hot spas across globe by travel leisure and 26 best business hotels in South ASIA. Mission and Vision Statement Mission:- to create a unique design product offer world class hospitality with a distinctive warmth and humility improve and innovate constantly to crate exceptional value for people,their individuality and to their growth VISION:- to be a world-class hospitality chain in India benchmark in spa industry to have a world-class spa institute in India expending capacity of existing property as well as expending with more new properties. Ethos:- E-empathy T-teamwork H-honesty O-ownership S-selflessness Corporate objectives:- Increasing revenue from 500 m to 550.75 m. Reaching to 100% customer satisfaction instead of 8.3 to 9.3%. Targeting profit from 45.64 to 58.42 Taking gross profit ratio to 12-15%. Mktg Objectives :- Increasing revenue from 50% to 100% Achieving customer satisfaction and quality standards to 100% Increasing profit from 80% to 100% Increasing growth profit ratio from 12% to 15%(CIRRUS 01 SEP 2008). Mkt segmentation:- Market Segmentation broadly identifies the potential markets from a general population for further refining and targeting. The market segmentation for ananda Himalayas will be done on the two bases. 1.geographic segmentation (it will contain both international and domestic markets) 2.demographic segmentation. Geographical Segmentation Country of Origin of Guests in Rishikesh star hotels COMPOSITION Five Star Deluxe and Five Star hotel % ASEAN 2.4 Australia 2.1 Canada 1.6 Carribbean 0.6 China 3.4 France 2.0 Germany 6.6 Japan 3.2 Middle East 2.5 Other European 1.4 Russia 1.2 SAARC 1.0 South Africa 1.4 UK 8.4 USA 24.8 Other 37.4 Total 100 (FHRAI, Indian Hotel Industry Survey 2008-2009) The table above shows the percentages of people from different origin that prefer staying in the five star deluxe and five star hotels in Rishikesh. According to this survey done by FHRAI, the number of tourists from US(24.8%) is the maximum which is followed by UK(8.4%) and Germany(6.6%) which have a marginal difference between them. These statistics clearly show us that there is a decent amount of tourists from The US for which we already have a good market. Therefore, there is a scope for targeting more people from UK and Germany. Though, we still cannot target a specific market with these statistics alone which will be done in the later parts Demographic Segmentation Foreign tourist arrival in India on the bases of gender (FHRAI, Indian Hotel Industry Survey 2008-2009) For the year 2006, the percentage of foreign male tourists was 57% against the female tourists which comprises of 36%. Whereas, there are 7% of the tourists which did not report and are missing from the stats. Similar is the case for the domestic tourists as well. The percentage of men travelling is slightly high than that of females all over India. Therefore, by evaluating all the data given above, we have chosen a differentiation market segment method to specify the target markets. Our specific target market will be; Foreign business travellers from UK and Germany Domestic tourists- leisure with high income (4.9% in all of India) Meeting Participants Target Market:- Corporate:- as this hotel is situated in a religious tourist place. Leisure:- this can be the major target market as it is basically a health and wellness spa. it attracts tourists who wants to rejuvenate. Groups:- groups improves sales as well as provides hotels a good market reputation and also capture major share of market. Positioning:- Market Positionining Perceptual Mapping; Foreign Business Travellers Expensive High Moderate Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Domestic Tourists Expensive High Moderate Service Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Key-findings for market positioning:- If we take price and customer satisfaction ratio into consideration, Ananda has lower price than its competitors and a good customer satisfaction but not the highest. If factors like brand reputation and value for money is considered than it has got the highest brand name. Corporate marketing strategy:- objectives Strategic tactics Implementation period revenue 500 m to 550.75m Tie-up with the travel agencies. Air-line packages Corporate rates Group rates Should start from april Should start through out the year Customer relationship 8.3m to 9.3m Set-up of various information centres Start from april and should continue through out the year. Total profit 45.64m to 58.42m Cutting down all unnecessary spendings Through out the years Profit percentage 12-15% Add-on services with packages Start from april Marketing strategy:- As per the product our hotel is offering,most of the facilities are delivered directly.to make it more successful we need to promote our product in market to increase market share.this can be done through various channels of advertising(travel agency,media advertising). As our target market is corporate and foreign clients so for this we need to tie up with prospective business to enhance the sale.hotel is in the growth level as per product life cycle,but due to recession the market share percentage has gone down.to come out of this,we are going to use the differentiationmarketing strategy.in this,the focus will be on different market segment with competitive price and product with quality service. Another reason is our target market is divided into small segmentations so,can easily increase our market share through these segmentations.our brand strategy is to provide high level of services and customer satisfaction with low rates and first objective is to increase the market share. The marketing mix strategy is based upon the two ps factors.we consider price and product.our aim is to provide different experience than other hotels and increase market share by establishing the brand value with in the customers. Markets Ansoffs Matrix Existing New Products Products 3.product development 1.Market Penetration Existing Markets 4.diversification 2. Market Development New The Ansoffs Matrix shows four different ways of marketing. It is basically a combination of four similar but different things. Existing Products and new products ,and, existing markets and new markets. In the case of the hotel ananda, we are going to follow the two methods that are Market Penetration and Market Development as shown in the figure above. We already have a product with us and we do not plan to create or add something new to our product line. Our plan is to enter further into the markets that we are already in. As explained earlier, we plan to increase our market share within the same market and try to reach the customers who fall in the same category but different profiles. The second plan is to create new markets with our existing product to offer the customers. In this case we have planned to create a new target market in the form of the domestic tourist which comes for purpose of leisure and holidaying. This is being done because according to the research that we have done in the beginning it shows us the scope of the domestic tourists. Another reason that supports this strategy is that we also have the right kind of product offering for this market. Budget:- Financial Report Percentage of Revenue (2008-2009): Hotels ananda Grand hyatt sheratons Vivanta(taj) Occupied Rooms Hotel 33,699 22,206 38,729 39,828 Occupancy percentage 55.4% 63.4% 66.7% 65.7% Rate per room $209.59 $220.09 $203 $186.59 Room Revenue 65.20% 66.8% 63.9% 55.7% F B Revenue 23.5% 20.8% 26.3% 31.4% Banquet conferences 6.6% 9.2% 2.0% 9.7% other 4% 2% 7% 3% Total 100% 100% 100% 100% Imp:- subject to further research Evaluation of marketing plan for ananda Himalayas:- Objective: Increasing customer satisfaction level from 6.2 7.5 Key Performance Indicator: Customer Satisfaction Surveys Frequency of Evaluation: Monthly Objective: Increasing Revenue from 500m 550.75m. Escalating profit from 45.64m 58.42m Key Performance Indicator: Revenue Report, Financial Audit Frequency of Evaluation: Annually Objective: Growing profit ratio 12.00% 15% Key Performance Indicator: Monthly Revenue reports, Cash flow Frequency of Evaluation: Monthly Note: (subject to further research) Contingency plan:- In the event that suggested marketing plan measures prove to be ineffective or below threshold following measures are suggestedency plan:- 1. PRICE+PROMOTION: start with new products along with wellness packages. 2. PRODUCT +PLACE : cant change the product services. 3. PROCESS+PEOPLE: Can stick to same old training methods) only to 10% of stock per store. 4. Cost cutting and cost management regards to budgeting and investment plans. The product offer: Ananda, Himalayas offers a comfortable and contemporary rooms with a beautiful view of landscape grounds.this hotel has 21,000 square feet spa(only one in India).all rooms are designed with a high level of comfort and as per the need of guests. Along with rooms this hotel offers a range of packages that includes scheduled aerobics,hiking trips in the foothills of Himalayas,meditation and yoga classes,wellness and treatment packages,cooking classes etc.this hotel has 75 deluxe rooms,5 suites and 3 villas.all rooms are equipped with all modern amenities. Pricing strategies:- Pricing needs to be decided as plays a very vital role in hotel growth.every hotel has a set target and goal,due to recession prices have come down. rate rationalization is the biggest change after recession. Penetrating pricing strategies: following this strategies would help ananda hotel to capture more portion of market share. In this strategy ananda hotel would be offering guests competitive rates with best standards of service which could be given in same class of hotel. Following penetrating pricing strategies would help ananda strengthening its position in market and establishing its brand name among customers. Penetrating pricing strategies would give elasticity to demand. Competition based pricing strategies: Keeping an close eye on every step of your competitor is very essential, specially pricing strategies. Price is the only factor which would play prime role in attracting customers. Competition based pricing basically means pricing according to your competitors and try giving better or something unique to them which would be our unique selling point of business. Competition based pricing will help ananda to fight competition and establish its market. Promotion:- Corporate and commercial rates Air-lines packages Corporate packages Group discounted rates Off-season special packages On-line deals Promotional spa packages Ananda place in tourism system:- Ananda is a hospitality service provider in destination. Destination is composed of different elements that together make up a destination mix. Basic components of destination mix are facilities, attraction, infrastructure, transportation and hospitality service provider commonly used as acronym FAITH (Weaver Lauton 2005). Ananda is an established name in hospitality service sector, just because of rescission it lost its market share and profit started declining. To revive from the situation of rescission ananda need to establish cordial relation with other component of Destination Mix. It has seen that hospitality service provider cant alone make tourist experience better of visiting place. The hospitality service provider needs to work in coordination with other component so that tourist can get better services and he is satisfied with hospitality given to him. For example:- Guest comes from united kinghdom to attend seminar or companys meeting when he would arrive airport first thing he would require would be transportation to hotel, after reaching hotel he would require facilities that would support his travel purpose. If guest would be getting all these facilities without hassle he would be a satisfied guest and repeat guest in future or guest commercially important person for hotel(CIP) for hotel who could give more business to hotel in near future. We would suggest ananda to apply push strategy. This strategy involves pushing the product through distribution channel to final consumer. Push strategy will induce distribution channel to put more effort for selling the hotels room and service as they would be having personal motive or interest that is profit or commission from hotel by doing so. Using push strategy will help ananda hotel to increase scope of capturing more market because by choosing distribution channel we could widen scope of advertisement and promotion of our products. For example hotel ananda could give lucrative offers to travel agent like 10% of room cost as commission in addition to their normal commission for booking. A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561). People:- Orientation Culture Change Internal marketing Process:- Process ananda hotel is using is based on technology and e-marketing. Physical evidence:- Brand image related to vision position. Environment:- The situation analysis that can be done for the hotel will include all the external factors which have an effect on the working of the hotel. These external factors can be studied by the help of PESTEL (political, economic, social, technological, environmental, legal) analysis and how these factors affect the working of the hotel. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. (Edmonstone, Havergal, 1999). Political Environment: this includes all the government policies, the laws in which the hotel has to deal and the pressure groups which affect the hotel performance. The Political instability such as tax rates and other matters like the policies and rules with which the hotel is concerned. The hotel has to be in the parameters of govt policies and have to follow all the rules and regulations. Economic Environment: This environment mainly deals with the money capacity of the consumer.this plays a vital role in deciding the promotion or downfall of the hotel business.The economic meltdowns lead to a downfall in the tourism sector, leading to a drop in the business of the hotel. The economy has started to improve and the international corporate travelers who form the major part of the target market of the hotel have once again started to come to the hotel. The economy will need some time to improve and this time can be utilized to make new marketing strategies which will attract more such travelers and suits their needs as well. Socio-Cultural Environment: It includes behaviors, perceptions, choices and the values of various individuals who constitute the society. This part includes both the employees and the society in which the hotel is working. The hotel needs to keep proper care of its employees and their needs in order to achieve high standards of work. The hotel also has some social responsibilities. The hotel can social events, the earnings of which can go for charity, it can also have an effective disposal system for garbage, water and gases which may help in maintaining a healthy environment for the society around it. Technological Environment: These factors act as the facilities in the hotels and are also the main aspects which help in the differentiation of one property to another. The ananda hotel has all the modern technologies being used forthe spas compared to other hotels. The hotel can always come up with some innovative ideas to place itself at a better position than its competitors. Natural Environment: The natural environment does not have much effect on the business of the hotel as anada,Himalayas situated in the beautiful landscape of Himalayas with natural and pollution free environment. This factor effects only when the marketers can use it for the promotion of the hotel. Legal Environment: This part includes the various rules and the policies that the hotel needs to follow in order to run the operations efficiently. These legal issues include the payment of taxes, giving proper remuneration to the staff, following of the legal government policies and others. Tax paid by tourists in India is the highest in the world, Indian hotels charge about 40% taxes compared to other Asian countries where it varies between 3% and 6%. (World travel and tourism council, 2010). Such factors as mentioned above shows the different legal requirements that are expected to be fulfilled by the hotel. Proposed Environmental Scanning System for anada,Himalayas hotel: Environmental Factor Source of Information Person Responsible Frequency Competitors Newspapers Staff/ Management Daily Guests Staff Daily Magazines Management Weekly Internet Staff/ Management Weekly Annual Reports Management Yearly Customers Customer feedback Staff Daily Staff Management Weekly Travel agents Management Monthly Regular guests Staff/ Management Monthly Internet Staff/ Management Weekly Economic Economic newsletters Management Weekly News papers Management Weekly Internet Management Weekly Average room rates Accountant/ Management Daily Balance sheets Accountant/ Management Yearly Internet Management Monthly Technologies Trade magazines Management/ Department heads Monthly Trade shows Accountant/ Management Yearly Internet Management Monthly Newspapers Management Weekly Television Management Daily The above mentioned three key areas need to be followed for the purpose of the environmental scanning. The hotel became one of the top rated hotels in the rishikesh, but due to the recession in late 2008 most of the business was lost. The above mentioned SWOT and PESTEL analysis, if followed properly, will help the business to reach high levels of business and market share. Service Concept/productivity:- Anada,Himalayas could get competitive advantage if, they properly plan and implement their supporting products. They must meet customers needs and expectation, to overbeat their competitors (Hertneneky, B,P.2006. p.g 281). In this critical stage of reviving from rescission, ananda hotel should not only concentrate on providing core product or basic product that would be food, shelter, and safety of guest. They should look upon providing augmented or supporting products, which are very important for delivering quality service and meeting expectation of guest. The augmented product includes accessibility, atmosphere, customer interaction with service organization, customers participation and customer interaction with each other (Kotler, Bowen., Makens2006 pg 307). Augmented product is important to be understood because it tells what is delivered and how is to be delivered. ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is key element in hospitality industry. Facilities we are providing are:- Wi-Fi internet access   ananda hotel can provide Wi-Fi anytime anywhere, whether in-room, by the pool or in other public areas sleep comfort   ananda hotel can provide ergonomically designed beds and a pillow menu with a wide range of comfort pillows. Business Centre   High speed internet access and board room style meeting rooms. Spa   21,000 square feet spa with all the required equipments. Pool Fitness Centre   ananda hotel is giving temperature controlled swimming pool for all seasons, state of the art gymnasium with personal trainers. Tailor-made food-ananda provides food as per the customer body type and famous for cooking without oil.food is inspired by ancient times and prepared with natural ingredients. Organisation:- The best part about anand,Himalayas is its staff as all staff is between the age of 21 to 35,customer oriented,friendly,well versed with the knowledge of therapies.they should have this kind of staff only as customer should feel at home and comfortable only than they will be able to enjoy the treatment. strategy:- Advertisement: it is one of the major promotional tools which can be used by hotel anada,Himalayas for promotion of their products and services. Advertisement could be one the very successful tool which can be used for increasing market share. If advertisement is well positioned and planned it could help to overcome competition and help to revive from recession (Jhon,L.2009.p.g 6). Various form of advertisement which is used for promoting its products and services could be: 1.Internet: This is one of the most widely used medium through which hotels can promote its product and services. It could be very effective in promoting products and services. 2.Printed Media: For example: magazine, journals and news papers. This is very useful because it would help promoting product among corporate clients and corporate employee. 3.Visual Media: For example: television, this is said to be very effective as it gives both visual and audio effect to guest. They can actually feel the product or services. 4.Sales promotion: They attract consumer attention and provide information that may lead the consumer to buy the product. Ananda can use sales promotion tool as to get quicker and stronger response from consumer. Various sales promotion tools which can be used could be: 5.Promotional letters to existing guests: ananda hotel can send promotional letter which includes lucrative discount offers, and various packages at discounted rates. This strategy would help ananda from recovering from recession and capturing more shares in market. Distributional Strategy: Distributional strategies which can be used by hotel ananda for capturing market share and overcome competitors could be:- 1.Trade Show: This could be very effective in distributing of products and service because trade shows are being attended by various travel agents and travel tour operator. This would help them to build cordial relation with them, in return of that we could business from them. 2.Exhibitions: these are very important in distribution of the hotels product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue. 3.Airlines: magazines in airlines and airline companies could be important source for distribution of product and services of hotel. 4.Corporate Companies: Relation with corporate companies and advertisement in corporate magazine could help in promoting hotels product services. Swot analysis Strengths:- Location- situated in the green lush of Himalayas with natural flora and fauna. Heritage property Spa- the only hotel with 21,000sq feet spa and first spa hotel in the country. Cuisine-food prepared is different from routine preparation and individually designed as per the body type and cooked without oil. Weakness:- Cost- rooms are extremely expensive and not suited to domestic traveller. Limitations-hotel mainly offers spa and wellness packages ,limited to a less part of the society. Opportunities:- Govt support- attract tourists with new promotional schemes which results in higher outbound tourists. Common wealth games- as games to be held in 2010,will be a boom for the industry. Aviation hospitality- both with joint venture helps in increasing travellers by offering cheap packages. Threats:- Recession Competitors-many small hotels opened near about with cheap yoga n spa packages and it can reduce the rate of visitors to ananda. Natural hazards-like fire,flood etc. Cheap airlines packages-customer want to go international after international air fair falls down. Political issues-like service tax,labour union policies etc. Key-findings for Ananda Himalayas:- biggest strength of Ananda Himalayas right now is its brand reputation being only spa in India(which is 50%)although it has to improve on weaknesses and less productivity than its competitors. At the same time,can increase the sale or mkt share with an increase in number of people who want relaxation and better health(as it is health and wellness industry).

Comparison Within Clarissa Dalloway

Virginia Woolf creates interesting contrast within the character of Clarissa Dalloway using stream of consciousness narration in her novel Mrs. Dalloway. Clarissas inner thoughts reveal a contrast between her lack of attraction to her husband due to her lesbian feelings and her fear of loosing him as a social stepping stone. These contrasts and many others can be seen throughout the novel using the literary device of stream of consciousness narration. Clarissas character reveals to us early in the book her lack of attraction to her usband. This revelation can be seen in the passage that states: †¦through some contraction of this cold spirit, she had failed him†¦she could see what she lacked†¦it was something central which permeated†¦. The cold spirit that she talks of is her sexuality, in being attracted to women, and her lack of understanding why she is this way. This is the main reason for her lack of attraction. She feels that she has let him down because she cannot complete her duties as his wife. Clarissa had lost both a sexual relationship and exual attraction with her husband since the birth of her teenage daughter Elizabeth: †¦she could not dispel a virginity preserved through childbirth which clung to her like a sheet. Clarissa tells us of her true sexuality as she remembers her girlhood friend Sally Seton. Sally is the only person that Clarissa has ever had any real passionate feelings for. But this question of love, this falling in love with women. Take Sally Seton; her relation in the old days with Sally Seton. Had not that, after all, been love Although Sally held er heart, her homosexual feelings were not socially acceptable. Clarissa is therefore obliged to enter into a marriage to Richard Dalloway for social purposes. A contrast to Clarissas lack of attraction to her husband is seen in her fear of loosing him. Richard provides for her a stepping stone for her to be the socialite that she strives to be. When Richard is invited to a lunch with Lady Bruton, a twinge of fear is evident in Clarissa that she is loosing her husband: Fear no more the heat o the sun; for he shock of Lady Bruton asking Richard to lunch without her made the moment which she had stood shiver†¦. Without him, she would be nothing in society, so Clarissa is scared of loosing him even though she has no attraction towards him. A contrast in the deeper self of Clarissa Dalloway can be seen in the stream of consciousness narration in Mrs. Dalloway. She reveals her lack of attraction for her husband and her fear of loosing him through her inner thoughts. This provides for us the ability to see the weaknesses of Clarissa and many of the other characters.

Comparison Between Directed and Reported Speech

DIRECT SPEECH VS. REPORTED SPEECH There are two ways to report what someone says or thinks; 1. Direct speech shows a person’s exact words. Quotation marks (â€Å". . . †) are a sign that the words are the same words that a person used. For example: Madison: What do you want to eat for lunch? Jason: I think I will have hamburger. Direct speech: Maria asked, â€Å"What do you want to eat for lunch? † Jason replied, â€Å"I think I will have hamburger. † 2. Reported speech (Indirect speech) puts the speaker’s words or ideas into a sentence without quotation marks. Noun clauses are usually used.For example: Madison: What do you want to eat for lunch? Jason: I think I will have hamburger. Reported speech: Madison asked Jason What he wanted for lunch. Jason said that he was thinking of having hamburger for lunch. COMPASRISON BETWEEN DIRECT AND INDIRECT SPEECH 1. 0 VERB TENSE IN REPORTED SPEECH DIRECT SPEECH| REPORTED SPEECH| simple present past present pe rfect will can | simple past past perfectpast perfect wouldcould| Quotation Reported speech â€Å"I am hungry. † She stated that she was hungry. â€Å"The exam will be next week. † Dr. Jones said the exam will be next week 2. QUESTIONS IN REPORTED SPEECH a. Word order: The word order in a reported question is the same as in a statement. The subject comes before the verb. b. Punctuation: If the sentence is a statement, it end with a period (. ) even if it contains a reported question. c. To change a yes/no question to a noun clause in reported speech, introduce the noun clause with if or whether. Whether or not may also be used. d. To change an information question to a noun clause in reported speech, begin the noun clause with the question word,DIRECT SPEECH| REPORTED SPEECH| * Question: Are you ready? Statement: I am ready. * â€Å"Did you turn off the coffee pot? † * â€Å"Is supper ready? † * â€Å"Where do they live? † * â€Å"When did you cal l? † | * She wanted to know if I was ready. * I asked Amy if she had turned off the coffee. * Eli wanted to know whether supper was ready. * Abdul wanted to know where they live. * Sharon asked me when I had called. | 3. 0 PRONOUNS Since the person who is reporting what someone said is usually different from the person who made the original statement, pronouns in reported speech often change.DIRECT SPEECH| REPORTED SPEECH| * â€Å"I am hungry. † * â€Å"Where will you be? † | * George said he was hungry. * Bill wanted to know where I would be. | 4. 0 PLACE AND TIME Changes in place and time words depend on changes in the situation between direct and reported speech. DIRECT SPEECH| REPORTED SPEECH| * â€Å"I don’t like this book. † * â€Å"I’ll see you tomorrow. † (spoken on Thursday) | * Jaime said he didn’t like that book. * Michiko said she would see me today. (spoken on Friday) Michiko said she would see me yesterday. (spoken on Saturday)| 5. 0 INFINITIVES . Infinitives (to + the simple form of the verb) may sometimes be used instead of noun clauses. b. Commands can be reported two ways: 1. a noun clause with a modal (usually should) 2. an infinitive c. Requests for action or permission can be reported two ways: 1. a noun clause with if 2. an infinitive DIRECT SPEECH| REPORTED SPEECH| * â€Å"Call me when you get home. † * Action: â€Å"Will you carry the box for me? † * Permission: â€Å"Can I make an appointment? † | * -She said that we should call her when we get home. -She said to call her when we get home. -She asked me if I would carry the box for her. * -She asked me to carry the box for her. * -The student asked if he could make an appointment. -The student asked to make an appointment. | 6. 0 RECOMMEND AND SUGGEST The subjunctive, or base, form of the verb (no tense, without to) is used in reported speech when the main verb is recommend or suggest. DIRECT SPEECH| REPORTED S PEECH| * â€Å"You should arrive early. † * â€Å"Don’t wait to apply. † | * Jason recommended that we arrive early. * Anna recommended that I not wait to apply. |

Good and Bad Xenia in The Odyssey by Homer - 892 Words

More Than a Cup of Tea Offering a hot beverage, food, the safety of your home, or entertainment are all examples of presenting good xenia to guests. xenia is commonly used to portray hospitality or a guest/host relationship. xenia, is important in Ancient Greek society. Zeus is the God of travelers, in addition to being the king of the Gods. This forces for the host to feel obliged to treat their guests with much hospitality, and vice versa with guests, serving with high responsibility. Zeus would severely punish those who break the fine rules of xenia and hospitality. In the epic,â€Å"The Odyssey† by Homer, there are multiple examples of good and bad xenia. The group of 108 men who slouch around Penelope show poor xenia and are eventually stricken with their bitter death. Conversely, Eumaios presented great xenia when taking Odysseus in, even while he was disguised as a beggar. Xenia is a prevalent theme in the book and holds a central place in The Odyssey. Throughout the bo ok, Zeus demands the highest level of Xenia, yet some people do not abide by his rules. When Odysseus and his men end up in the cave of Polyphemus, the Cyclops, Odysseus demands welcoming hospitality under the name of Zeus, as they are guests; Polyphemus says â€Å"Give me still more, freely, and tell me your name straightway now, so I can give you a guest present to make you happy.† (Homer 355) When Polyphemos begins speaking about hospitality, it’s evident that its not going to end well. Not only will heShow MoreRelatedWhy Is Xenia Such an Important Theme in the Odyssey?1211 Words   |  5 PagesWhy is Xenia such an important theme in the Odyssey? Explain your views and support them with details from the poem. (45 marks) The concept of guest hospitality was extremely important in ancient Greece. Evidence that Xenia was integral to Greek society can be found in the fact that Zeus, the king of the Gods, was also portrayed as the God of Xenia. 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Xenia was more than just being polite toRead MoreIn What Ways Is the Telemachy Important to the Odyssey as a Whole1553 Words   |  7 Pageswhat ways is the Telemachy important to the Odyssey as a whole? What would the poem lose if these first four books were removed? Homer’s the Odyssey is the epic tale of Odysseus’ return home from the battle of Troy, yet we do not truly get to the hero in action until after we are drawn through the story of his son life in the absence of his father in Ithaka. In the first four books, we see how Telemachos, Odysseus’ son, matures and through his eyes Homer shows us the unrest and troubles of IthakaRead MoreXenia As A Major Key Of A Civilized Society896 Words   |  4 PagesXenia Hospitality is a very diverse tradition leading all the back to the Mycenaean era. During the time period of The Odyssey, the Greeks considered hospitality a major key of a well civilized society. Throughout The Odyssey, Xenia was an extremely significant theme which was recalled many times throughout the poems. Odysseus throughout the way has shown he is exceedingly hospitable. The Odyssey reflects Xenia through Odysseus’s journey of: Odyessus’s Crew, nymphs, and the Gods. Xenia was shownRead MoreAnalysis Of The Odyssey 1368 Words   |  6 Pagesanalysis of xenia in The Odyssey William Shakespeare, in Timon Of Athens Act III Scene line 39 writes : I charge thee, invite them all: let in the tide of knaves once more; my cook and I ll provide† Shakespeare is explaining to his readers that he will invite everyone in and he will cook for them meaning that he will provide everything to his guests. Similarly, in The Odyssey Odysseus without knowing it is providing for all the suitors with a home and food for endless days. The Odyssey has manyRead MoreThe Odyssey By Homer s Odyssey Essay1314 Words   |  6 Pages8th century, The Odyssey, is Homer s epic of Odysseus 10-year struggle to return home after the Trojan War. Odysseus defining character traits, such as nobility, courage, thirst for the glory and the appealing confidence in his authority dominated the storyline throughout. The many themes of this epic mainly focus around the Greek hero Odysseus however in my essay I will attempt to analyze hospitality. Hospitality shaped an important part of social interactions in The Odyssey. Although Greek societyRead More The Significance of ?Xenia? Essay1442 Words   |  6 PagesThe Significance of â€Å"Xenia† nbsp;nbsp;nbsp;nbsp;nbsp;Ancient Greece is known for its beautiful theaters and its skilled poets. One of the most famous ones at that time and famous even now is Homer. Nobody knows who he actually is but the works that he has created are far more than magnificent. The Odyssey and The Iliad are two poems that turned into myths, have actually been accepted as part of the history of the Greeks. The Odyssey is a story about a hero from the Trojan War who strugglesRead MoreThe Importance of Hospitality in the Odyssey523 Words   |  2 Pages In The Odyssey, Homer uses fear of the gods to portray the idea of Xenia, which means hospitality to all, to live a normal and happy life. On multiple occasions people ignore this idea and in result get a streak of bad luck. For example, the suitors that stay in Odysseus house are terrible guests. They get brutally murdered by Odysseus. Polyphemus eats several of Odysseus crew mates. Polyphemus gets blinded by Odysseus. Aegisthus does certain unsta ted acts with Agamemnons wife, then kills Agamemnon